Copywriter | Marketing & Content Strategist
In the first article of this series, you chose the topic of your ebook. Now it’s time for the next step in the writing process: researching your topic. You might be thinking, “I don’t need to research the subject. I’m writing an ebook to show my expertise.” While this may be true, we need to … Read more
as originally published on LinkedIn… As a writer, I like AI. It has the potential to create positive results as a content contributor for copywriters, marketers, and their customers. Through clients, I’ve worked with several platforms powered by machine learning and AI. The data and insight supplied are incredible, giving a clear view of the … Read more
You want to write an ebook. Maybe you need a website or campaign give-away. Perhaps you want to sell it as part of your money-making website. All you need to do is choose a topic. Simple, right? Not so fast. An ebook is your time to shine: to demonstrate your expertise, provide value and insight, … Read more
In a previous article, I share how landing pages are often the weakest link in campaigns for many brands. A lot of times I’ve seen brands use the same one for multiple campaigns. In addition to derailing campaign results, it can wreak havoc on evaluating the message and quality of the creative design. This … Read more
As originally published on LinkedIn… Successful marketing campaigns are like a chain. Every element links to the next, leading your prospect from the first contact to conversion. Like a chain, one weak link derails the entire effort. As a copywriter and content strategist, I’ve observed many campaigns share the same weak link. Oddly, it’s rarely … Read more
as originally published on LinkedIn, August 15, 2019… As a writer of online, content marketing copy, I’m often asked if I know SEO, social media, content strategy and how to do keyword research, write stories and capture brand voice. (The answer to all of those is ‘Yes,’ by the way…) While each one of these … Read more
Online content is typically viewed as supporting SEO efforts. I suggest as marketers, content writers and SEOs we should flip our thinking. SEO should support and inform content creation. Does Content Serve SEO or Vice Versa? Searchengineland’s excellent SEO guide defines SEO as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” … Read more
The simple answer is “Yes, there is.” But…it’s nowhere as simple as that… Look around and you’ll find some sources that say copywriting is about selling and SEO copywriting focuses on top-of-funnel content and search engines. Others might say the audiences of both are different. There are hints of truth in each of these understandings, … Read more
Content marketing plans often have a way of falling behind, don’t they? It’s never that we as marketers, content managers, and business owners mean for it to happen. “Stuff” just comes up. And let’s be honest, there’s only so much time in a day. Fortunately, kickstarting your content marketing with high-value content your audience and … Read more