Copywriter | Marketing & Content Strategist
In a previous article, I share how landing pages are often the weakest link in campaigns for many brands. A lot of times I’ve seen brands use the same one for multiple campaigns. In addition to derailing campaign results, it can wreak havoc on evaluating the message and quality of the creative design. This … Read more
As originally published on LinkedIn… Successful marketing campaigns are like a chain. Every element links to the next, leading your prospect from the first contact to conversion. Like a chain, one weak link derails the entire effort. As a copywriter and content strategist, I’ve observed many campaigns share the same weak link. Oddly, it’s rarely … Read more
The simple answer is “Yes, there is.” But…it’s nowhere as simple as that… Look around and you’ll find some sources that say copywriting is about selling and SEO copywriting focuses on top-of-funnel content and search engines. Others might say the audiences of both are different. There are hints of truth in each of these understandings, … Read more
Content marketing plans often have a way of falling behind, don’t they? It’s never that we as marketers, content managers, and business owners mean for it to happen. “Stuff” just comes up. And let’s be honest, there’s only so much time in a day. Fortunately, kickstarting your content marketing with high-value content your audience and … Read more