Copywriter | Marketing & Content Strategist
In the first article of this series, you chose the topic of your ebook. Now it’s time for the next step in the writing process: researching your topic. You might be thinking, “I don’t need to research the subject. I’m writing an ebook to show my expertise.” While this may be true, we need to … Read more
In a previous article, I share how landing pages are often the weakest link in campaigns for many brands. A lot of times I’ve seen brands use the same one for multiple campaigns. In addition to derailing campaign results, it can wreak havoc on evaluating the message and quality of the creative design. This … Read more
Online content is typically viewed as supporting SEO efforts. I suggest as marketers, content writers and SEOs we should flip our thinking. SEO should support and inform content creation. Does Content Serve SEO or Vice Versa? Searchengineland’s excellent SEO guide defines SEO as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” … Read more
Content marketing plans often have a way of falling behind, don’t they? It’s never that we as marketers, content managers, and business owners mean for it to happen. “Stuff” just comes up. And let’s be honest, there’s only so much time in a day. Fortunately, kickstarting your content marketing with high-value content your audience and … Read more