Copywriter | Marketing & Content Strategist
Online content is typically viewed as supporting SEO efforts. I suggest as marketers, content writers and SEOs we should flip our thinking. SEO should support and inform content creation. Does Content Serve SEO or Vice Versa? Searchengineland’s excellent SEO guide defines SEO as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” … Read more
The simple answer is “Yes, there is.” But…it’s nowhere as simple as that… Look around and you’ll find some sources that say copywriting is about selling and SEO copywriting focuses on top-of-funnel content and search engines. Others might say the audiences of both are different. There are hints of truth in each of these understandings, … Read more
Content marketing plans often have a way of falling behind, don’t they? It’s never that we as marketers, content managers, and business owners mean for it to happen. “Stuff” just comes up. And let’s be honest, there’s only so much time in a day. Fortunately, kickstarting your content marketing with high-value content your audience and … Read more